SEO Mistakes to Avoid

Search Engine Optimisation or SEO has become the buzzword in this age of technological advancement. SEO is spoken in reference to how popular and useful the website which you have created, has been. A website with quality content and creative design increases visitors to the site and thereby improves SEO to a great extent.

While there are a few things to keep in mind to increase visibility to your website, there are also a few tips to avoid SEO mistakes. Here is a little guide to put you on the right track in your journey to hiring an SEO agency.

  1. Using Wrong Keywords: If you want your website to be eye worthy and catchy, make use of the right keywords. This makes it simple for the user, and the desired content pops up if the keywords used are right and appropriate.
  2. Not Making User Experience a priority: Visitors expect a fast loading website with quick results. The least you can do is keep a watch on the website when visitors use, so you can anticipate and tackle problems head on. Easy navigation and minimum scrolling are an added advantage to the site.
  3. Ignoring Mobile Application: Businesses will thrive if you also make an effort to set up mobile applications. Users need information on the go and they cannot always rely on their desktops to visit your site.
  4. Missing out the Title Tag: Leaving out the title tag is a very common mistake. A title tag is crucial which determines the theme or the topic you have made available on the site. The title tag needs to be accurate and to the point since it appears at the top of the web browser while viewing a web page.
  5. Not Paying Attention to HTML Versions: HTML is the crux and core of any web page. The importance of HTML cannot be undermined. Flash websites are used to incorporate animation and interactive content. Thus they have to depend on HTML, to better the viewing experience and appear pleasant and presentable.
  6. Incorporating Links Which are no Longer Usable: Hyperlinks are important in a website, but if it doesn’t lead the user anywhere, the purpose is defeated. Fix the broken link so the user is not negatively affected.
  7. Use of Only Images for Headings: Do not overdo headings. They are important to attract visitors but make sure not to make the webpage too flashy. Be subtle in your choice of images and style them to make it look important and that’s all that matters. Check out
  8. Duplicate Content: Copying content is illegal and an offence in addition to demeaning the reputation of your website. Unique content is the hallmark of any good website which, without a doubt, improves ranking and popularity.

Keep these useful tips in mind to help you stay at the top in the ever increasing competition of internet marketers. Concentrate on SEO and this will lead to increase in web traffic and ultimately the profits of the business.

Are Alexa Rankings Influential and Accurate

That’s a question I posed on LinkedIn recently. While the results can’t be extrapolated to represent all internet users, I found the answers to be quite revealing. Alexa, according to its website – “… is a useful resource for people to discover information about websites. You can use Alexa to learn how popular a site is, to find new sites, to learn who owns a site, and a lot more.”

Many marketers rely on a website’s Alexa rankings to evaluate the company behind it. In order to be ranked you must install the Alexa toolbar, so in effect it becomes a self-selected universe.

Here are the answers I received


– Alexa rankings are somewhat accurate and offer limited value, yet theyre something you should keep your eye on. Due to such, install the toolbar! When potential clients contact our company and I initially review their website, one of the first things I look at is the Alexa ranking. Checking the ranking and getting a rough idea of website traffic takes no more than 3 seconds, so why not take a peek? One thing to note is Alexa rankings have hardly any (if any) influence on search engine rankings. They simply provide a rough estimate of traffic derived from SEO, PPC, social media, etc.

– The value in Alexa lies with in how it reveals your presence within that specific realm. If youre a coder or web developer, than a good Alexa ranks tells you some valuable insights. If youre a marketer or blogger, then not so much. As with any niche, you want to have a strong presence within a certain group your niche is targeting. Alexa is NOT a tool for determining search engine ranking or true site popularity. Alexa is valuable for instance, because it can tell potential investors or customers if your domain and site is getting good exposure among their desired audience. When trying to flip sites, sell web real estate, or just convince potential customers that you have a hold of the right audience for their needs, it can be very valuable indeed.


– Not accurate, not influential

– I did and deleted it a few weeks later as a waste of time and effort

– Not accurate at all and not influential at all, as my post below will tell you. (Jeannette: I recommend you read this very detailed evaluation at

– I wouldnt worry about it Jeannette. The only ones who seem to take note of it are the ones that need to show traffic to attract advertising, etc., for their site. You can see how inaccurate it is by just comparing the information to Google Analytics.

– Alexa is absolutely worthless unless youre trying to flip a site, selling it to someone who believes Alexa counts for something. The system can be gamed so easily, it definitely should be relegated to the garbage bin. If you want an easy assessment tool, Website grader, as suggested previously is one route. So is using Compete, or my preferred tool, the SEOMoz authority measurement tools for domain and page.